Artificial Intelligence: Technology disrupting Digital Fitness

“The key to artificial intelligence has always been the representation.” — Jeff Hawkins


The mankind’s tryst with fitness could be seen through pre-historic times, where it was driven by the will to survive. But what started as a preventive routine gained momentum thanks to the fast-paced and modern lifestyle.



According to the experts, India’s fitness industry was valued at US$12 billion in 2018. This fitness industry is expected to grow at an annual rate of 27 % and touch the US$32 billion mark by 2022.

As people expect convenient fitness options to suit their hectic, unpredictable schedules, Indian fitness industry is constantly evolving. Social media offers niche fitness communities where the members can support each other and share their fitness goals.


In this journey, some digital fitness companies brought the most significant behavioral change who promoted a positive image perception among people and helped them adopt fitness routines as part of their lifestyle.


Besides, due to India’s rising disposable incomes and middle class, there has been a significant increase in lifestyle ailments, such as diabetes, obesity, and cardiovascular disorders. All this has resulted in a behavior change, and people are more proactive and not reactive.


The Rise in Fit Tech

Strangely, video-calling technologies like Skype emerged only in 2003, but the fitness industry used its advantages to reach consumers online. Now, fitness studios, nutritionists, and coaches are easily accessible on smartphones, motivating people to add fitness to their routine.

More and more people are turning to technology to support them with their fitness and health problems. Many gym management software, fitness apps, wearables, and gadgets are entering the fitness market, creating a buzz.


Post COVID-19 Tech Boom: The Future Is Digital

With fitness studios and gyms closed for months, many are forced to workout at home and even more frequently than what they used to before the pandemic. Many apps and services are bringing the workout to the consumer’s home — at a significantly cheaper rate than a traditional gym membership.

The numbers suggest that only 7% of the users used fitness streaming services in 2019, and the same has reached a whopping 80% by April 2020.

While streaming apps and services may seem like an obvious alternative to brick-and-mortar facilities, they have their own flaws.


A human trainer involves an emotional aspect as you will not like to let your trainer down. You are also less likely to miss a session and keep your trainer hanging. Besides, a human trainer can spot any imperfection in your form and correct them in real-time.


AI to Your Rescue

Artificial intelligence (AI) is an indispensable part of a variety of industries, including the fitness industry. You may wonder how an industry that is focused on maintaining the human body and physical improvement can use this technology.


Well, advancing AI technology is becoming a part of exercise appliances that can connect with your smartphones and smartwatches. It is basically helping people to become healthier and smarter.


AI can also solve the trainer’s problem, not being able to come to your place in this pandemic. This technology can give the same personalized feedback, making the experience of having a personal trainer more accessible.

This advanced AI technology not only helps you to maintain a good form but also guides you throughout the workout. It involves the use of infrared light and motion sensors to 3D map your body. AI uses a camera to watch your form and employs dots to plot your movements, locating your joints and muscles to ensure each squat, lift, and slide is done accurately.


For instance, if your form falters, the technology will alert you on screen and advise you on improving your form. Maintaining your form means able to get the optimal benefits and prevent injury.


The best part is that your trainer also gets the same alert during the live session and can provide you additional coaching if required.


Will This Obsolete the Need of a Physical Trainer?

Well, absolutely no. AI-based fit tech is not better than a human trainer and will neither obsolete their need. For instance, if you have aches or certain injuries and you don’t want to do a specific type of exercise, it will be difficult for your AI coach to understand all this.


It will help fill the void of the user’s needs and help trainers be in closer contact with their client’s needs, even between the training sessions.


Besides, AI helps in personalizing and automating many processes, lowering costs. For trainers, it will allow you to handle a larger batch of trainees easily and engage with them. This will enable you to offer a smooth experience and thus increased consumer satisfaction.


Final Thoughts

With our hectic schedules, we hardly get time to exercise. For the same reason, health issues such as diabetes and obesity are on the rise in India. With the increasing popularity of fitness tech, especially during this pandemic, more and more people are adopting it.


Artificial intelligence or AI has stepped into the fitness industry and helps people achieve their goals without heading to a gym. It can also address the major drawback of digital fitness of not being able to achieve a correct form in the absence of a physical trainer.


AI can track your form and give instant feedback. Overall, your home gym will be much more intelligent.


Are you pumped to embrace this new technology?



References:

Fitness Market Size: https://www.thehindubusinessline.com/news/sports/fitso-raises-15-million-pre-series-a-funding-from-sri-capital-others/article29382442.ece

Online Fitness Post-Covid: https://www.cbinsights.com/research/report/fitness-post-covid/